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Local
Association Marketing Meeting
September 6, 2007 - Tisha O'Donnell and John Olkowski met with
Lori Gillon of the York County Builders Association to discuss
marketing opportunities for the association.
Specifically the objective was to brainstorm on how to better
inform members of all the benefits of joining the Builders
Association. One of these benefits is access to the
insurance programs; one of which is the Workers' Compensation
Program. Coming out of the meeting, it was decided to
put information about the comp program in the new and renewal
member packets, as well as link the YCBA website to the Work
Comp Program website. Another project arising from the
meeting is for McConkey and YCBA to work with the state
association and the NAHB in order to put together a flyer or
brochure that includes all member benefits in a brief, eye
catching manner.
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